Exclusively for Professionals
Proformula was created to raise the standard in the lash and brow industry. Our formulations are trusted across salons, studios, and clinics—from PMU artists to injectable professionals. We don’t mass-market, discount, or compete with our stockists. Our products are available only through professionals, protecting your business while enhancing your clients’ results.
A Brand Built for You
We understand the challenges of finding products that deliver results, fit premium pricing, and align with your brand. Proformula was built to be the supplier we once searched for—one that doesn’t just sell products but supports the entire professional journey with resources, marketing tools, and training.
Integrity in Every Detail
Our pricing protects your margins and creates a success ecosystem—where your business, your team, your clients, and Proformula all thrive together. You’ll never see our products on Amazon, Priceline, or mass retail shelves. That’s our promise to maintain both your exclusivity and our brand integrity.
Focused on You, Built for Growth
We may be new, but that’s our strength. We pour everything into research, quality, and genuine partnerships with professionals. We believe the most authentic client experiences come from small businesses who pour everything into their craft—and we’re here to amplify yours.
Theresa
I’ve spent close to a decade in beauty, falling in love with the artistry of lash enhancements and the confidence they bring clients. Like many business owners, I struggled with retail products that didn’t live up to their promises. That’s why I started with a serum I could truly stand behind—and now, I’m working with an Australian formulator to take it even further. My goal is simple: to create effective, trustworthy formulas without harmful ingredients, and to raise the standard of what professionals can offer their clients.
