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    proformula_australia

    Built to stay. 

𝗣𝗿𝗼𝗳𝗼𝗿𝗺𝘂𝗹𝗮
Beauty that means business.
    Foundational care doesn’t announce itself. It p Foundational care doesn’t announce itself.

It proves itself over time.

Built to be relied on.

𝗣𝗿𝗼𝗳𝗼𝗿𝗺𝘂𝗹𝗮
Beauty that means buisness.
    Growth isn’t built in big moments. It's built i Growth isn’t built in big moments.

It's built in the small, repeated ones. 

𝗣𝗿𝗼𝗳𝗼𝗿𝗺𝘂𝗹𝗮
Strong foundations, built daily.
    Quiet work. Long-term thinking. That's how found Quiet work.

Long-term thinking.

That's how foundations are built.
    Foundational products aren’t exciting. They’r Foundational products aren’t exciting.

They’re non-negotiable.

They’re the part of the routine everything else relies on.
    Proformula is a premium lash and brow brand focuse Proformula is a premium lash and brow brand focused on foundational products. The non-negotiables that support long-term performance and consistency.

Every product we release must meet our internal standard for necessity, predictability, and long-term integrity. We don’t chase trends or volume. We build slowly, on purpose.

Proformula is currently available for selective retail partnerships with aligned professionals and salons planning for 2026.

Quiet growth. Proper foundations.
    This year isn’t about more. It’s about founda This year isn’t about more.

It’s about foundations done properly.

That’s how Proformula is built.
    Most people don’t realise how many things slow t Most people don’t realise how many things slow the growth cycle: stress, overplucking, age, friction from makeup, even certain treatments.

And here’s the part no one talks about:
Most “growth” serums only condition the hairs you already have. They don’t do anything for the follicles that actually create new ones.

That’s why the gaps stay the gaps.

Sparse brows need support where growth begins — at the root.

If you’re ready to rebuild density, strengthen new hair, and give your brows the chance to fill in:

👉 Start with a formula designed for real follicle support.
👉 Start with ingredients that support new growth.
👉 Start before the next brow cycle kicks in.

Fuller brows aren’t luck.
They’re biology — supported consistently.

Save this for later if you’re on your brow growth journey.

Or DM “Brows” if you want help figuring out where to start.
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    Clean Formulation
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